JOACHIM BALDAUF GREW UP IN THE ALLGÄUER MOUNTAINS IN SOUTHERN GERMANY. HE STUDIED TEXTILE DESIGN AND WORKED IN DESIGN AND IDEA OFFICES AND LATER AS A GRAPHIC DESIGNER FOR THE ADVERTISING AND RECORDING INDUSTRIES. THROUGH COVER DESIGN HE WAS INTRODUCED TO PHOTOGRAPHY. JOACHIM LOVES THE PHOTOGRAPHY OF THE POSTWAR YEARS, WHEN THE SIMPLEST MEANS WERE USED TO OBTAIN VERY EXPRESSIVE RESULTS. IN HIS WORK, JOACHIM TRIES TO SHOW ELEGANCE PAIRED WITH NATURALNESS AND HUMOR. HE SEES HIMSELF AS PART OF A LARGER TEAM AND PERCEIVES HIS MODELS AS MUSES, NOT OBJECTS. JOACHIM ALWAYS WORKS WITH THE SAME TEAM, BECAUSE HE FEELS THAT WHEN ONE IS OFTEN AWAY FROM HOME, IT IS IMPORTANT TO HAVE A FEELING OF FAMILY AROUND YOU. JOACHIM’S STUDIO IS IN HAMBURG. ADVERTISING VOGUE.COM HARRODS LEVI`S DR. MARTENS CATERPILLAR TIMBERLAND MAC HOGAN BURLINGTON HOMEBOY YAZOO VIAG INTERCOM AMICELLI LANGNESE CLOTHCRAFT GENION - DUO GOLDFASSL LECOMTE HEPPINGER TARGET DM SILHOUETTE RITTER SPORT SELFRIDGES CAMEL VEREINSBANK EDITORIALS WALLPAPER GERMAN GQ ELLE AMICA MARIE CLAIRE CARNET STYLE AND THE FAMILY TUNES JETZT MAGAZIN MAX COSMOPOLITAN GLAMOUR SPIEGEL STERN PAGE BEAUTY WELLA SCHWARZKOPF ESTEE LAUDER MEXX ELLEN BETRIX MARGRET ASTOR CACHAREL YASKA CAREN PFLEGER CELEBRITIES CLAUDIA SCHIFFER HEIKE MAKATSCH FRANKA POTENTE MORITZ BLEIBTREU IRIS BERBEN BENNO FÜRMANN CHRISTIANE HÖRBIGER CATHERINE FLEMMING MARTINA GEDECK MUSIC BMG ARIOLA MÜNCHEN BMG ARIOLA MEDIA BMG HAMBURG